What’s in a name? Hours of brainstorming!
By David Williams Sometimes the simplest things present the greatest challenges. While working on a top-secret project for a client who will not be named (yet), BrownBoots tackled a wide variety of...
View ArticleSecret is out: We want to blow your mind
By David Williams Every time a client inquires about a prospective project, we get our hopes up — way up — that we’ll have the chance to push the limits of creativity and come up with something truly...
View ArticleDiscovering the heart and ‘sole’ of BrownBoots
By Alan Hathaway If brainstorming ideas for the perfect name of a product can span months, consider the amount of agonizing that goes into inventing the ideal name for a company. I recently came across...
View ArticleField trip yields fun, fruitful insights
Is it the fact that today’s agencies are nothing like the ones on Mad Men that appeals to so many modern marketing professionals? Hmm… | Mad Men Season 6 promotional images by Frank Ockenfels. By Sara...
View ArticleFeast on these tips for efficient video production planning
By David Williams If you think making a sandwich and producing a video have nothing in common, you’re mistaken. We’ve had the pleasure of producing more than a few promotional videos and TV commercials...
View ArticleCreativity demands courage
By David Williams Did you hear the one about the marketing department that took the predictable path and discovered unprecedented success? Me neither. But first things first. Most marketers understand...
View ArticleWhat, exactly, is an account executive?
Some roles within a web design company and advertising agency are self-explanatory. A graphic designer is tasked with putting the pretty on all manner of projects, such as custom web design, logo...
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